Shortly after arriving at SBD in early 2021, one of the first big team projects I joined was updating our BRAND STANDARDS. Working with the director of design and an outside vendor, we mapped out a 104-page document that gave the reader a great overview of the look and feel of our company's creative -- everything from font and colors, to still and motion capture and editing.

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On those last two fronts I had the most involvement. Our goal was to ensure agency partners and individual contractors had whey they needed to craft content that harmonized with our corporate voice. In practice it has been very well received. External collaborators have seen tremendous value in the guidance our document provides, and have been able to execute efficiently and effectively, delivering content that is precisely on brand.